Survey: Mac owners are smug...and whiten their teeth
- TAGS:Mac, PC, survey, Windows
- IT TOPICS:Macintosh & Apple, Operating Systems, Windows & Microsoft
Windows users have long felt that Mac owners looked down their noses at them. Now a marketing survey shows that's true: It found that Mac owners feel superior to PC users. Among other oddball facts, it also discovered that they're more likely than PC owners to whiten their teeth.
The survey was done by Mindset Media, an Internet ad network, back in January, but has been given new life by a recent piece that National Public Radio's Marketplace aired about it.
Marketplace interviewed Marissa Gluck, a marketing analyst with Radar Research, who noted that the research mirrors the ubiquitous "I'm a Mac..." TV campaign, which belittles PC users as balding, overweight, and dim-witted. Gluck, though, doesn't think that campaign portrays Mac users in a particularly good light. Here's what she says in the interview:
The character of the Mac guy is almost too perfectly cast. He is smug. He is condescending. He's just that uber-hipster you love to hate. It just makes you want to slap him.
The Marketplace segment goes on to say that
According to a new marketing study, if you own a Mac, you might want to slap yourself. Mindset Media surveyed 7,500 computer users in 20 different personality traits, such as self-esteem, pragmatism and modesty. They found that Mac owners pretty much personify the Mac guy from the commercials.
The survey found that Mac users describe themselves as perfectionists. In addition, says Mindset Media co-founder Sarah Welch, "This is a group that is not afraid to shout its accomplishments from the mountaintops."
In the words of the narrator of the segment, the survey found that Mac users are
also more likely than PC users to whiten their teeth, drive hybrids, drink Starbucks coffee and eat organic food.
Does this mean that PC users forgo tooth-brushing, drive gas-guzzlers, drink Dunkin Donuts coffee, and scarf down preservative-laden fat bombs? The survey doesn't say.
But the survey does show one thing that all PC users know: Mac users at times consider them gauche, uninformed, and clueless.
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