Richi Jennings

Surface 2: Can Microsoft get it right this time? Fat chance!

September 10, 2013 6:15 AM EDT

Surface RT is dead. Long live Surface 2.

Surface 2 invitation

Microsoft (NASDAQ:MSFT) is expected to launch the revised Surface 2 and Surface 2 Pro tablets later this month. The first iteration was poorly received. Will this one be a typical "Microsoft 2.0" product? In other words, will it be better but still not good enough, paving the way for a successful third attempt?

In IT Blogwatch, bloggers note that the "RT" branding is AWOL.

Your humble blogwatcher curated these bloggy bits for your entertainment.

 
Gregg Keizer rules, dude: [You're fired -Ed.]

Microsoft today announced it will host an event Sept. 23 to introduce new Surface tablets. ... Microsoft has said it was sticking to its guns and would refresh the line. ...blog[gers] asserted that Microsoft is preparing replacements -- dubbed the Surface 2 and Surface 2 Pro.
...
Microsoft has struggled to move the Surface RT or Surface Pro since their introductions. ... The Surface RT has done especially poorly.  MORE


 
Tom Warren is one of those asserting asserters:

After a number of recent leaks, it appears the company is ready to announce and unveil its Surface 2 and Surface Pro 2. ... Sources familiar with Microsoft's Surface plans have confirmed...the company will not be launching a rumored Surface mini on September 23rd.
...
We're told that the Surface 2 and Surface Pro 2 will include a two-stage kickstand. ... Surface Pro 2 [gets] Intel's new Haswell processor, and...8GB of RAM on board. ... We're told Haswell will add just over two hours of usage to the Surface Pro 2.
...
Surface 2 [gets] Windows RT 8.1, although it will drop the "RT" name from the actual device. ... [It's] expected to include a 1080p display, with Nvidia's Tegra 4 processor.  MORE


 
And Paul Thurrott tells us what he knows:

[It] will look identical to the current Surface RT, though I've seen images of a white version.
...
Yep, Microsoft is pushing forward with Windows RT, though they've removed the RT branding...device that uses it. ... Pricing is key to the success of this device, [otherwise] this product is DOA. The white looks nice. But this is an even more modest upgrade than the Surface Pro 2
...
I exclusively revealed earlier this year that there will be an 8-inch Surface tablet. ... It will ship after Surface 2 and Surface Pro 2.  MORE


 
But Preston Gralla says it's "another disaster waiting to happen":

If the rumor mill about the specs...is true, you can expect a replay of the disaster that was the original.
...
This is not the way to make serious headway in the tablet market. Over at Microsoft, a big rethink...is needed. I expect that it will be near the top of the...list for whoever takes the reins from Steve Ballmer.  MORE


 
Meanwhile, Brett Gilpin disagrees with Gralla and his ilk:

Sure, they were stupid ballsy with the RT and made far too many, but other than that, they did great for trying to break into an already saturating market.
 
You have to give them a few iterations like you had to give Android to be able to even be relevant at all in the tablet market.  MORE


 

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