Bing Most Recent Posts

Bing recently became the second most popular search site on the Internet, but is still far behind to Google. Here are three reasons Bing will narrow that gap in 2012.

Why has Google agreed to pay Mozilla nearly $1 billion over three years to be Firefox's default search engine? There's a three-word answer: Fear of Bing.

The latest figures from Comscore show that Microsoft is essentially in a dead heat with Yahoo as the second most popular search site, with Microsoft at 15%, and Yahoo at 15.1%. That's the good news. The bad news is that Bing continues to bleed cash.

Google (NASDAQ:GOOG) fears that Apple's (NASDAQ:AAPL) Siri app is a strategic threat to Google's dominance in search. In IT Blogwatch, bloggers wonder if the recent Siri outage affects that position.

Microsoft has delivered an updated Bing for Mobile app for iOS and select Android devices, but not yet for Windows Phone 7. This is good news for the company, because it may mean it recognizes that the best way to win users over is to deliver the best apps for the largest number of people, regardless of whether it ruffles feathers internally.

Mozilla has faced considerable criticism for its decision to release a customized version of Firefox in which the default search engine and home page is Microsoft's Bing. But if Mozilla is going to survive, that's exactly what it needs to do, because with declining market share and a potential rift with Google, Microsoft may be Mozilla's last, best hope.

Google and Microsoft appear to be engaged in a high-stakes bidding game over who will buy Yahoo. But Google holds all the high cards; no matter which of the two ends up with the company, Google wins.

Microsoft engineers are working overtime to come up with ways to differentiate Bing from Google and close the market gap between the two search engines. A new Microsoft patent application may never become a Bing feature, but it's an intriguing one: do Internet searches and have the results be filtered by the personalities and interests of a celebrity, including, Microsoft says, Megan Fox among others.

One might think that Microsoft would be concerned about its nearly $1 billion-a-quarter losses on Bing. The truth is, though, Microsoft is so profitable and sitting on so much cash that it can sustain that loss indefinitely. Why else would the company just announce a 25% boost in its dividends?

Microsoft has posted a blog offering the company's vision about the future of TV, entertainment and the living room, and the big news is this: It's not about Windows. Rather, the company sees the Xbox 360, Kinect, and Bing teaming up to transform entertainment-related technology. It's the right strategy at the right time.

A pair of bloggers in the New York Times today recommend that Microsoft sell Bing as a way to pare the company's online losses and fatten the bottom line for investors. Selling Bing may save money in the short term, but in the long term it would ensure Microsoft's eventual irrelevancy in the Internet and mobile future.

A large user base may not be enough for Facebook -- not if they're as dissatisfied in 2012 as they are now.

Today's announcement that Microsoft's Bing will power search and maps on future BlackBerry devices makes it clear that Microsoft recognizes that by itself, it will never come close to catching Google and Apple in the mobile market. But even with the help of Nokia and BlackBerry, can Microsoft succeed?

YouTube may be the reigning king of online video, but Microsoft, very quietly, has jumped to the number 2 spot in online video watching, leaping from number 7 to number 2 in a single month. It's now ahead of many rivals, including Hulu, Yahoo, Turner, AOL, and others.

Microsoft committed one of the worst blunders in social networking marketing when it launched a Twitter campaign several days ago using the horrific disaster in Japan as a way to boost Bing. To its eventual credit, Microsoft apologized and donated money to Japanese disaster relief. But what was the company thinking when it launched the campaign?