Industry


Ads by TechWords

See your link here


Don Tennant's picture
Don Tennant

Stirring IT Up

The Baby Shaker episode: Let’s move on

As a father who has been blessed with four healthy kids, I don't know what it's like to be the parent of a child who was seriously injured by being shaken as a baby. So I don't pretend to be able to fully comprehend the hurt and anguish those parents feel over the infamous iPhone Baby Shaker app. What I do know is that I share their outrage, disgust, and sadness that the app was even conceived, let alone marketed.

All of that said, we need to step back and consider what has happened in the aftermath of the outrage. Apple has issued the following statement of apology: "This application was deeply offensive and should not have been approved for distribution on the App Store. When we learned of this mistake, the app was removed immediately. We sincerely apologize for this mistake and thank our customers for bringing this to our attention."

The developer of the app, Sikalosoft, stated this on its Web site: "Yes, the Baby Shaker iPhone app was a bad idea. You should never shake a baby! Even on an Apple iPhone Baby Shaking application. In case you are unaware Baby Shaker was an Apple iPhone application that was greatly lacking in taste. ...There are currently over 30,000 iPhone applications out there. So there are many other iPhone applications you could be better spending your time and money on."

We need to remember that good people, and good companies, do stupid things. When they do, and they're brought to account for them, they have a choice. They can try to weasel out of the mess by going into denial mode, shifting the blame, spinning the story or refusing to discuss it. Or they can demonstrate some courage by acknowledging the mistake, apologizing for it, and taking corrective action. Both Apple and Sikalosoft have chosen the latter course, so they should be forgiven by everyone - unless, of course, there's anyone out there who has never done anything he regrets.

The condemnation of Apple and Sikalosoft has been spearheaded by the Sarah Jane Brain Foundation, which has engaged in aggressive press outreach efforts to bring attention to Baby Shaker. Yesterday, the foundation sent me a copy of an open letter from its founder, Patrick B. Donohue, to the boards of directors of Apple and AT&T. Here's an excerpt:

"We would like a complete accounting as to who was responsible for the vetting and launching of this sick application. We would like Apple and AT&T to develop a significant plan to reverse the damage they have caused. Anything short of this will reinforce the belief this was a purposeful and cynical plan to reach a 1 billionth application download! As Directors of both of these companies you have a fiduciary and corporate responsibility and the authority to act immediately - we expect nothing less from you.

"On behalf of the millions of families across this country who are dealing with a child who suffers from a pediatric acquired brain injury (PABI), we are demanding action. If we do not receive an adequate response from Apple and AT&T by the time we begin our 15-city American PABI Tour on May 3rd (pabitour.com - to promote awareness and support families who are dealing with PABI) we will hold a demonstration in front of the Apple Store in all 15 cities."

Now, I have all the respect in the world for the work the foundation is doing in support of families that suffer as a result of brain injuries. But I find myself agreeing in large part with the view of CrunchGear Editor in Chief John Biggs, who wrote this in an e-mail exchange with me this morning:

"I think the entire issue has been blown out of proportion by an organization whose sole mission is to prevent baby shaking and hence is enjoying a boost in the news cycle this week. This is simply another permutation of ‘family' organizations blaming video games - in this case a crude simulation of violent behavior that I find abhorrent - for the violent actions in real life. ...The funds - however meager - spent on their press outreach efforts in order to capitalize on someone's harmless bad taste could be better put into more bedside education for new mothers."

I wouldn't characterize anything about the app as "harmless," because in my view stuff like this harms the decency and dignity of the human spirit, which is in enough need as it is of being uplifted. But let's not make a spectacle of the mistake. Let's move on.

What People Are Saying

i understand

seni coh eyi anlıyom porno izle porno izle sikis video izle sikiş izle film sinema izle film izle

Don Tennant and Computerworld

I was very glad not to see Don Tennant in the last couple of issues of Computerworld. I hope that this communist agitator is gone from Computerworld for good. Maybe he found a position in the Obama administration!

what?

I was very confused to see his opinion story/editorials gone. He was increasing readership I think, now the mag is bland and boring.

As for Don being a communist I highly doubt that. Read his bio? Read his work much? He worked for the NSA at one point. He's part of the ruling class. Yes he's pro cheap H1b labor, he's pro big corporations, he's pro free market system, and he's pro offshore.

He's no communist.

I think most of his Obama support is guilt based, hard for me to explain or understand since I'm not a "ruling class" type of guy. I supported Obama because of his politics not because of his race or because of "guilt" about being white, and I'm not 100% sure what Don's view on Obama really is.

However I do suspect that Don's opinion on H1b and Offshoring is far from nutral and is shared by both sides of the congress chambers.

Anyways it sucks to see him gone from the mag. Really no reason to read it now.

Get over it

People need to get over it. People will always find humor in things that others find offensive. No amount of "punishment" for those types of individuals are going to correct this. The app obviously was not targeted at those that find the subject abhorrent. Those that do find perverse humor in this app certainly are not going to be more likely to harm babies in real life. So yes, it's harmless. Get over it. I'm sick of reading about how someone got offended at someone else's jokes. All jokes are offensive! Go away!

In fact, I believe this app is actually beneficial. If you don't already understand that shaking a baby is harmful, the joke simply isn't funny. Everyone that says, "I don't get it," will soon have it explained to them. They will either say, "Oh, that's horrible," or, "Oh, I get it now." Either way, they've now been educated and maybe a life will be saved as a result.

Not so much contrition from Sickalosoft

Did you READ their statement in full? It's not an apology, it's a tongue-in-cheek exasperation with a "thickness of some people". Consider this: "While GTA is a video game that pushes the limits, it is still yet to have a baby shaking mini game in it". Yeah, and there are lots of FPS games, and still we can see a palpable difference between Call of Duty and this crap. No, let's not move on. Let's agree that you can't and shouldn't promote criminal behaviour - that would be a good lesson.

Please tell me you did not

Please tell me you did not just say this. family' organizations blaming video games

You made a really bad joke, right?

When you tell me about the people from Sikalosoft and Apple that are currently unemployed, I MAY consider you an actual writer. Everyone from the idiot at Sikalosoft that had the idea to the idiot at Apple that approved it should be currently unemployed. Not only that, they should have enforced counseling if they want to collect unemployment. For that matter, you should have enforced counseling if you wish to publish any more opinionated writing, whether paid or not (I pray not!!). You are one sick puppy to even think of letting this go without some heads rolling. If I were to screw up this bad at work, I would definately be on public assistance right now. Yes, everyone makes mistakes, but most mistakes do not make light of torturing innocent babies.

I am so glad you think this should be just let go. Glad for you, but sorry for everyone you love because if something happened to them, you just told them you would not care.

Have a wonderful life. I will pray for your family.

Move on and miss two perfect opportunities

1 SJBF has a perfect opportunity to exploit the mistake of two companies and hold them for ransoms so to speak, maybe get some donations and free publicity for their cause. Why shouldn't they try?
2 Apple, on the other hand, has a perfect opportunity to exploit this mistake and turn it into a positive, by making a sizeable (and public) donation to this foundation, and even giving them some airtime, perhaps ending a commercial with "SJBF and Apple want you to know about the dangers of ... For more information or to donate, visit apple.com/sbs." In that way, they give the foundation the exposure they want, and Apple comes out smelling like sweet fruit indeed.

pragmatist

There are a few issues here that I think you got wrong.

Firstly, as others have already pointed out, mothers are not the primary perpetrators of SBS. On the other hand, it probably would be a good idea to provide information for mothers (and other concerned folks) on how to spot signs that another care-giver is shaking a baby.

It's true that a major goal of this foundation is to prevent SBS, but the dismissive tone of the email you quote - especially the the idea of a "free ride" and putting "family" in quotes shows that the writer of this email is, at best, simply clueless. SBS is frequently lethal, and even when it's not, the effects are generally lifelong and debilitating. Again, others have already posted some stats. Would you so easily dismiss the work of an organization devoted to preventing a different kind of murder? That's exactly what we are talking about here.

Last, but not least, is that Apple's apology is lamer than lame. Apple's vetting process is notoriously tough. It took tons of outrage for it to allow "offensive" apps like the ones that make rude noises. What kind of "mistake" could allow an app like this through ANY vetting process, much less one that needs to make "exceptions" for the merely rude, to respond to public outrage.

Yes, Apple DOES owe the world more that a lame "I'm sorry, we made a mistake." It needs to explain how such an app could get through, and what is being done to keep something like that from happening again.

As usual, Americans need

As usual, Americans need their daily dose of "outrage" to distract themselves from really important issues. This, too, will pass.

Baby Shaker episode

As the father of a child who was shaken, I agree with Janice.

It's been a bit over eight years since he died, so I can approach this with a small bit of dispassion.

I am curious to know the answers to a few questions: how many times this app was actually downloaded; does it actually require that an iPhone be shaken in the same violent manner that results in the injuries that come to medical attention 1400-1600 times a year; what thought process led anyone to think this was a good thing to develop or sell?

As far as the recommendation that the Foundation expend its resources on education for mothers instead of holding Apple to account, it suggests that Mr. Tennant is not familiar with the fact that males are most frequently the perpetrators who cause shaking injuries, or with the economic reality that many males have to be involved in child care arrangements. Perhaps things were different in his day, or in his parenting arrangements.

At any rate, the annual budget of parent advocacy groups like the SJB Foundation tend to run in the $25-100K range. New York State's current budget allocates $180,000 for its first statewide SBS Awareness Campaign. With 254,000 births a year, and an average of 6 caregivers besides the parents for each baby, figure how far even the state's resources will go...

So in a strange way, I do appreciate the fact that Apple released this app on April 20. It's the same day that the Senate adopted a resolution recognizing this week as National SBS Awareness Week. This app has certainly brought greater awareness of the issue.

That coincidence also makes me doubt that Mr. Tennant is a complete cynic. Although the logic of his column is infected with 'blame the victim' syndrome, a true cynic would have suggested that the developer and the Foundation must have conspired with Apple to develop and release this app on that day.