The MacBook Air misses its mark
- TAGS:Cloudbook, Eee, Macbook Air, notebooks, ultramobile
- IT TOPICS:Linux, Macintosh & Apple, Mobile & Wireless, Personal Technology
So Apple has just announced its MacBook Air, a very thin, very snazzy-looking, not-so-cheap $1,799 notebook. I'm sure it will do well -- it's a Mac, after all -- but I also think that Apple has missed the boat on this one.
Thin, sexy, and expensive is great when you're talking either movie stars or business notebooks, but it doesn't scan as well for the day-to-day. A lot of people are looking for something to use that's not as large and complex as their regular notebooks and a bit larger than their smartphones. Why? Because an expensive notebook can't be dropped casually into your backpack for the trip to the dentist, and a smartphone can't be used to write a report while you're cooling your heels in the waiting room.
For that, you need an ultra-portable. Or, as a colleague of mine recently put it, "one of those cute little computers."
Unfortunately, most vendors who are producing systems in this category -- such as the OQO, the Fujitsu U810, and the Samsung Q1 Ultra -- seem to be looking toward the high-end market, with full Vista operating systems, exotic designs, and prices hovering around the $1,000 to $1,300 range and up. Nice if you can expense it, but not on the shopping list otherwise. And while they garner a lot of attention at trade shows, I haven't seen a lot of them being pulled out at my local Starbucks.
However, there are a few companies that are actually starting to get it. Small, Linux-based boxes such as the Asus EEE and the Everex CloudBook don't have the sleek designs of the Vista (and Mac) devices, and they suffer from awkward keyboards and some OS issues, but they are lightweight, functional, and (at $400) inexpensive enough to grab as a useful tool rather than as a showy investment.
When waiting for news from MacWorld today, I was wondering if Apple was going to pick up on this trend and offer something as small, nearly as inexpensive, and (it being Apple) more revolutionary than the Linux machines. Instead, there is the MacBook Air, which is very classy to look at and obviously easy to carry around; I'm sure it will be extremely popular (apparently, the pre-orders from the bleeding-edge crowd have already overwhelmed Apple's online store). However, from what I've read so far, in the end, it's just another pretty and pricey notebook.
In this arena, at least, the revolution is happening elsewhere.



