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Vignette updates Web tools
1 comment- TAGS:content management, portals, Vignette, Web site management
- IT TOPICS:Development, Enterprise Software & Services, Internet, Software
Companies whose Web sites are based on portal, content management and other software from Austin-based Vignette Corp. will get a slew of new tools starting today. Kirsten Knipp, senior product marketing manager, claims the new software will give Web site visitors a more personal experience. For example, the Vignette Recommendations module analyzes a person's behavior on a site, compares it with the proclivities of users with similar profiles and makes recommendations of content accordingly. Although designed for Vignette software, Knipp says the module can be integrated with content management and portal software from the company's competitors. The company will also release an updated analytics module that shows Web site owners the most effective "touch points," in Knipp's words, in getting site visitors to buy a product, download a white paper, complete an online form or whatever goal is set by the Web site owner. In addition, Vignette will update its Rich Media Services tool so that business users will be able to manipulate digital assets, such as an image's size or color, without having to contact IT to make the change. According to a spokesman, Vignette's legal department won't allow the release of base price information.
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