Will YouTube elect Obama?
- TAGS:Arianna huffington, eric schmidt, Google, huffington post, YouTube
- IT TOPICS:Government & Regulation, Internet, Networking
If Barack Obama becomes president of the United States, as least one prominent political blogger believes that one of the biggest contributors to his election will be YouTube. Arianna Huffington of the Huffington Post says that YouTube makes it easier for voters to bypass the "Rovian" campaign tactics that have been used to elect Republicans in the past, and so the site helps Obama's campaign.
In her blog entry, The Power of the Internet and the Death of Rovian Politics, Huffington quotes Google CEO Eric Schmidt, who just endorsed Obama, as telling her, "We are witnessing the end of Rovian politics." She goes on to say, "YouTube, which Google bought in 2006 for $1.65 billion, is one of the causes of its demise."
When she talks about "Rovian," she's referring to Karl Rove, the architect of President Bush's campaigns, and who many Democrats believe has run particularly vicious and nasty political campaigns.
Huffington says that because campaigns can use YouTube to post videos, voters are able to get the truest picture of candidates and their views, without having to rely on campaign ads and biased media. She writes:
The Internet has enabled the public to get to know candidates in a much fuller and more intimate way than in the old days (i.e. four years ago), when voters got to know them largely through 30-second campaign ads and quick sound bites chosen by TV news producers.
Compare that to the way over 6 million viewers (on YouTube alone) were able to watch the entirety of Obama's 37-minute speech on race -- or the thousands of other videos posted by the campaign and its supporters.
Agree with Huffington's politics or not, she's right about the power of YouTube. Whichever campaign uses it the best will greatly help themselves.
Preston Gralla is a contributing editor for Computerworld, and the author of more than 35 books.



