I'm going to say something you never expected to hear me say: "Thank you Microsoft."
Of course, part of the upcoming campaign, while it looks to at least have a point to it, were actually made on Macs. No, I'm not making that up.
These ads play off Apple's hilarious PC/Mac ads. In them, a supposed Microsoft employee who looks like John Hodgman, the actor who plays the PC in Apple's ads, says ""Hello, I'm a PC, and I've been made into a stereotype."
Oh boy, that's going to win a lot of new customers isn't it? Here's a clue Microsoft. I don't know much about advertising, but my wife, a former chief marketing officer does, and you know what? Reminding people of your competition's great ads with attack ads is only going to make them think about Macs. Is this really what you want to do?
I mean, it's bad enough that you want to put lipstick on the pig, which is Vista, but couldn't you at least put it on the right end of the pig?
Microsoft really is losing it. I can't help but notice that the evil empire keeps making one business mis-step after another since Bill has left. May I suggest firing Ballmer once more? It really is for your own good.
In the meantime, the clued-in techies can't help but notice that even as you're trying to con people into buying Vista, you're hard at work on getting Windows 7 out as fast as you can. So that tells me that, surprise, we all know that Vista has been a stinker and you need to replace it as soon as possible.
Speaking as someone who prefers the Linux desktop, and, proprietary software and all, is overly fond of Macs, I have to once again say: "Thanks Microsoft." Without you the Mac and mini-PCs like the Sylvania G Netbook, the HP 2133 Mini-Note PC, the Acer Aspire and the Asus Eee PC 1000 we recently reviewed, which are Linux powered wouldn't have had such a great chance to make major big gains in the desktop market.
With how Microsoft is mishandling both its desktop advertising and its actual Windows operating system, I see more and more hope that Windows' desktop monopoly is finally coming to an end.
So, Microsofties, ignore what I said earlier. Keep up the good works with the ads, keep telling us how great the next version of Windows will be. We appreciate it. No, we really do.