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You can put lipstick on a pig but it's still Vista

Well, at least our eyes won't have to suffer through watching those painfully inept Bill Gates and Jerry Seinfeld ads anymore. Microsoft is canceling them.

I'm going to say something you never expected to hear me say: "Thank you Microsoft."

Of course, part of the upcoming campaign, while it looks to at least have a point to it, were actually made on Macs. No, I'm not making that up.

These ads play off Apple's hilarious PC/Mac ads. In them, a supposed Microsoft employee who looks like John Hodgman, the actor who plays the PC in Apple's ads, says ""Hello, I'm a PC, and I've been made into a stereotype."

Oh boy, that's going to win a lot of new customers isn't it? Here's a clue Microsoft. I don't know much about advertising, but my wife, a former chief marketing officer does, and you know what? Reminding people of your competition's great ads with attack ads is only going to make them think about Macs. Is this really what you want to do?

I mean, it's bad enough that you want to put lipstick on the pig, which is Vista, but couldn't you at least put it on the right end of the pig?

Microsoft really is losing it. I can't help but notice that the evil empire keeps making one business mis-step after another since Bill has left. May I suggest firing Ballmer once more? It really is for your own good.

In the meantime, the clued-in techies can't help but notice that even as you're trying to con people into buying Vista, you're hard at work on getting Windows 7 out as fast as you can. So that tells me that, surprise, we all know that Vista has been a stinker and you need to replace it as soon as possible.

Speaking as someone who prefers the Linux desktop, and, proprietary software and all, is overly fond of Macs, I have to once again say: "Thanks Microsoft." Without you the Mac and mini-PCs like the Sylvania G Netbook, the HP 2133 Mini-Note PC, the Acer Aspire and the Asus Eee PC 1000 we recently reviewed, which are Linux powered wouldn't have had such a great chance to make major big gains in the desktop market.

With how Microsoft is mishandling both its desktop advertising and its actual Windows operating system, I see more and more hope that Windows' desktop monopoly is finally coming to an end.

So, Microsofties, ignore what I said earlier. Keep up the good works with the ads, keep telling us how great the next version of Windows will be. We appreciate it. No, we really do.

What People Are Saying

Vista

I have not used Vista so I will not hammer on the product itself. However, no amount of Microsoft Vista anti-bashing ads can convice me that Vista is nothing more than slackware pushed onto an unsuspecting public.

I believe that Vista embodies all the principles and more that has led to the current massive financial crisis on wall street. Greed is at its center. Vista was created for one purpose only and that was to generate greater revenue streams for Microsoft via forced software upgrades.

Once upon a time Microsoft bested Apple and IBM by creating an OS that was relatively open to developers. This business model resulted in rapid development of very useful software and hardware and ignited an industrial revolution on par with the invention and mass production of the automobile.

That customer-oriented philosophy, along with Bill Gates, is long gone. Creativity and customer service was shoved aside as the Harvard MBAs took over and started to focus on the financial side of the business while at the same time lose focus on their customers.

The way Microsoft pushed Vista on their loyal customer base was almost criminal and enraged users world-wide. They have given themselves a perpetual black eye. I truly doubt if they will ever recover from this incredible breech of consumer and customer trust.

Microsoft has put corporate users like me in a difficult position. Up until now, one gave little thought to the dangers of having a single-sourced operating system. Now, we see how influencial and disruptive a large company like Microsoft can be do our businesses and it's more than a little scary.

Even with Vista on the way out and Windows 7 on the way in we are going to be very skeptical of another new Microsoft OS. I have no problems with sticking with Windows XP for another 10 years.

Why do I want to upgrade to a slow and bloated Office 2007 that does nothing to increase my company's productivity? Better security? That's a joke. It's only a matter of time before any OS security system is breeched so nothing is new here.

Call me old-school but I think I'll stick with my faithful and stable XP OS until Microsoft comes out with something that will run my legacy software and work seamlessly with my legacy hardware. If it does that, they will regain some level of my trust.

Ron

I happen to like Vista.

I bought an apple computer right after they hit the market way back when. Apple still makes a pretty nice toy for the PC illiterate crowd. God help you if you if it breaks.

As for Vista, I absolutely love it. All my software runs on it and it's the most stable PC operating system I've ever used.

When is Microsoft going to

When is Microsoft going to 'get it' that they are a software company and not a hardware company. They don't own the word 'PC' so they can't compete with ads from Apple ... unless the ad is specifically OS X vs Vista not Microsoft vs Apple.

Microsoft is so lame in thinking they are stll the 'PC'.

Why not push an ad out showing the best of Vista ... be proud Microsoft, come on now, show us something.

Please.

Sadly

The Windows monopoly won't come to an end, but Vista has definitely opened a door to let more MAC / UBUNTU converts make more converts.

I work in an IT Dept at a college and students come in here all the time with wonderful hardware that Vista turns into molasses. UGH

XP was a home run though - great OS.

europe

I had to install an ubuntu on a PC the family had given up - due to virus. It runs nicely and the only thing that do not work is the wireless driver.

Yes let Us have more diversity !

Mike from Denmark

The missing ad is

"I'm a PC ... running Ubuntu."

Seriously, Microsoft is really losing it in the evil stakes these days. They used to be really good at evil. Now Apple is kicking their backsides for evil. When Steve Jobs goes "MuWAAAhahahaha!", the brainwashed minions listen. His henchmen are really loyal, not just getting paid to be. Poor Ballmer.

Let's move on now...

I'm tired of blogs and newsfeeds being on fire with these stories about the MS ad campaign. Maybe its the fact that I don't spend hours every day with the boob tube blaring, but I don't see how it's a big deal. It's an ad campaign; do we have to cover the play-by-play of it? Are there no exciting trends, technological breakthroughs, or exciting new gadgets to cover?

Best just to ignore it and move on.

Why talk about an ad campaign

The reason for mentioning the M$ ad campaigns is simply to point out that M$ has become so incredibly inept that even the marketing that used to allow them to make money selling crap has become as useless as the abysmal product it's supposed to promote. I have no interest in the ads themselves; but am very concerned about the fact that the company that makes the software that we have to use and support to keep businesses running appears to have become entirely unconcerned with any type of quality control. They used to push out defective operating systems, count on intelligent marketing to sell them, and then fix enough of the bugs to keep people from jumping ship. But, now they have become so arrogant -- and so complacent -- that they don't even bother to get the marketing right.

They could do great things, if they would just get off their high horses and start listening to the people who have to put up with their products on a daily basis.

Rumor!

People, the Gates/Seinfeld ads have not been canceled, they have been stopped. Huge difference! Chris Flores, head of MS marketing or something explains on the Vista Blog:

" So there seems to be the rumor running around that we’re supposedly cancelling our Bill Gates and Jerry Seinfeld ads tomorrow. I wouldn’t count on anything being “cancelled”. It was always the plan to have Jerry Seinfeld in the first phase of the campaign and not a part of every ad. Instead, our Windows Consumer Campaign is moving into the next phase and we did mention previously that you should expect the campaign to evolve. I’ll direct you to a post by Stuart Elliott of The New York Times to shed some light on what’s next for our ad campaign.
More to come - stay tuned!"

While it is true that we shot ten commercials, we always planned to cut it off at two! We have a long list of celebrities chomping at the bit to work with me and Bill! Eva Longoria is next, after her the Dice-man Clay, then Mel Brooks, .... the list goes on and on .....

Thanks for the laugh

A great article Steven... thanks. I would love to see Balmer in lipstick..