Rob Enderle

Contributor

Opinions expressed by ICN authors are their own.

Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With over 25 years’ experience emerging technologies he has provided regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and best marketing strategies and tactics. Although most analysts are specialists, Rob has been ranked to top technology generalist in the world for several decades.

In addition Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. In addition, Rob trained as at TV Anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR and Fox Business.

Before founding the Enderle Group Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford and Siemens.

Before Giga, Rob was with Dataquest covering client/server software where he became one of the most widely publicized technology analysts in the world and was an anchor for C/Net. Before Dataquest Rob worked for IBM as was in IBM’s executive resource program. As part of that program he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security and Planning.

Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.

Rob’s hobbies include sporting clays, PC modding, science fiction, home automation and computer gaming.

The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

From Surface to Surface Go 2 and Surface Book 3: The evolution continues

From Surface to Surface Go 2 and Surface Book 3: The evolution continues

When Microsoft unveiled the Surface, the portable landscape was a much different place. Now, with the the Surface Go 2 and the Surface Book 3, Microsoft can be proud of how its hardware has evolved.

HP’s updated Dragonfly – and rethinking laptops for a post-COVID-19 world

HP’s updated Dragonfly – and rethinking laptops for a post-COVID-19 world

HP this week updated its Elite Dragonfly, the first product that begins to account for the new work-at-home world in which we live. It points the way for future laptops.

Rethinking PCs and smartphones in a post-COVID-19 world

Rethinking PCs and smartphones in a post-COVID-19 world

We are still early into the COVID-19 disruption, but I have little doubt the world will be dramatically changed as a result. The tech hardware world that will exist post-pandemic will have a lot to do with what emerges at Blackberry,...

The most exciting product in HP’s ‘Creativity to Life’ launch

The most exciting product in HP’s ‘Creativity to Life’ launch

Creating a Windows laptop that appeals to MacBook buyers isn’t easy. But the new HP ZBook Studio is the latest, and arguably best, MacBook rival to date. With so many 'creators' working from home now, a laptop workstation powerhouse...

Microsoft just fixed PowerPoint:  You’re going to love Presenter Coach

Microsoft just fixed PowerPoint: You’re going to love Presenter Coach

PowerPoint was one of the worst applications ever created, but Microsoft has finally fixed it. Once new features roll out, instead of making you a lousy public speaker, PowerPoint will make you a better one.

How COVID-19 should change laptop and browser priorities

How COVID-19 should change laptop and browser priorities

The COVID-19 virus is changing where and how we work and that will affect how the tools we use – like browsers and laptops – evolve to address new threats and needs. The risks include Fake News, and unique hardware requirements that...

3 tech advances that will change PCs forever

3 tech advances that will change PCs forever

We are on the cusp of a significant change in PC design driven by parallel changes in where the OS and apps run; head-mounted displays; and battery technology. This combo will drive us toward a new era of wearable computers by the...

Bill Gates always seems to know when it’s time to go

Bill Gates always seems to know when it’s time to go

He has distanced himself from Microsoft once again. It’s a smart decision that many company founders never could manage to take.

Coronavirus (and 5G) will boost telecommuting, change our tech future

Coronavirus (and 5G) will boost telecommuting, change our tech future

The coronavirus is already changing how and where people work – and 5G will add to the options we have for telecommuting. Both will force companies to rethink how aggressively to promote telecommuting and how we provision remote...

Windows as we know it is dead; what comes next?

Windows as we know it is dead; what comes next?

Microsoft’s recent organizational change combining the Windows and Surface groups will have a big impact on the quality, reliability, and innovation of PCs – and should result in higher customer satisfaction. While it puts PC OEMs...

Anticipating IBM’s coming virtual desktop pivot

Anticipating IBM’s coming virtual desktop pivot

With its recent cloud success and a new CEO, IBM is likely to put forth a powerful competitor to the coming Microsoft Azure Virtual Desktop. This Virtual Desktop move will undoubtedly change the PC landscape, with IBM holding the...

Rethinking the PC: Why virtual machines should replace operating systems

As I look at the hardware/OS system that surrounds our PCs, I find it wanting. What we should do is use virtual machines to isolate the OS from the hardware and allow a level of OS flexibility and security we now lack – while...

CES, 5G and the shift to the cloud desktop

CES, 5G and the shift to the cloud desktop

One of the biggest tech shifts I anticipate concerning productivity software is a shift from the desktop to the cloud. This shift was evident during the Qualcomm and Intel press announcements at CES this year, further confirming that...

Intel Optane: The missing link to a good virtual PC or gaming solution

Intel Optane: The missing link to a good virtual PC or gaming solution

3D XPoint memory could complement 5G and address the critical latency problem with both cloud gaming and the Windows Virtual Desktop, both of which are ramping to market. I believe our desktop and gaming future is in the cloud and the...

The tech market: Moving from ‘tell’ to ‘listen’

The tech market: Moving from ‘tell’ to ‘listen’

The technology market is going through an amazing and unanticipated change as it adapts AI to its own needs. It’s moving from a model that favors lock-in to one in which the vendor preserves and drives choice, and where the customer...

Amazon and Microsoft moves indicate that hardware OEMs may become obsolete

Amazon and Microsoft moves indicate that hardware OEMs may become obsolete

Qualcomm has an interesting take on the new Microsoft Surface X that, coupled with the Amazon announcement of the AWS Outposts, may indicate the market is moving back to an IBM model. That doesn’t bode well for the PC or server OEMs.

Preparing for the dual/foldable screen step to our AR future

Preparing for the dual/foldable screen step to our AR future

We are moving from single-screen devices to unlimited screen devices with some interesting intermediate steps, including foldable screens, head-mounted displays and even contact lenses.

The Undead PC: Dell has the best PC sales in their history

The Undead PC: Dell has the best PC sales in their history

It’s time to push back on the idea that the PC market is all but dead. Dell has had solid sales, customers have never been happier and relationships (with one noted exception) between OEMs, Intel and Microsoft are improving. We’ve...

Living on the Edge Chromium browser

Living on the Edge Chromium browser

The new Chromium browser from Microsoft blends both Google and Microsoft technology to set a new bar for compatibility, privacy and security in the corporate and personal browser space. It also showcases a competitive future where...

The Dell OptiPlex 7070 Ultra vs. NVIDIA Shield TV: The emerging cloud client

The Dell OptiPlex 7070 Ultra vs. NVIDIA Shield TV: The emerging cloud client

This week I make an admittedly odd comparison between a cloud-connected TV settop box and modular design that can be altered rather than replaced when it comes time to pivot to the cloud. The Shield is similar to the...

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